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Instagram’s parent company Facebook has revealed plans to roll out its in app shop feature which is set to be available on the platform within the coming months.

The companies latest announcement revealed plans, which will start in the US, and further integrate shopping making it easier for businesses to sell their products on the platform.

Their announcement said:

This summer, starting in the US, we’re introducing Instagram Shop, a new way to discover and buy products you love in Instagram Explore. You can get inspired by collections from @shop, browse selections from your favourite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place. And later this year, we’re adding a new shop tab in the navigation bar, so you can get to Instagram Shop in just one tap.

They also added more information on how the new development will integrate with Instagram LIVE:

People have been using live video on our apps to showcase products for years, from shoe stores announcing new sneakers to beauty influencers trying on different lipsticks. Now, we’re making it easier to shop for products in real time. Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase. We’re starting to test this with businesses on Facebook and Instagram, and we’ll roll it out more broadly in the coming months.

Credit: Facebook